COOKIE POLICY
Last Updated: 07/04/2026
1. Introduction
This Cookie Policy explains how PropMetric Ltd ("we", "us", "our") uses cookies and similar technologies when you access and use our website and applications (the "Platform").
Cookies help us provide, improve, and secure our services, as well as understand how users interact with the Platform.
By continuing to use the Platform, you agree to our use of cookies in accordance with this policy, unless you disable them via your browser or cookie settings.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website or use an app. They allow the Platform to recognise your device and store certain information about your preferences or actions over time.
Cookies can be:
Session cookies – deleted when you close your browser
Persistent cookies – remain on your device until they expire or are deleted
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the Platform to function properly. They enable core features such as:
User authentication and login sessions
Security and fraud prevention
Navigation and access to secure areas
Without these cookies, the Platform cannot operate correctly.
3.2 Performance and Analytics Cookies
These cookies help us understand how users interact with the Platform by collecting anonymous usage data, such as:
Pages visited
Time spent on pages
Features used
This allows us to improve performance, usability, and overall user experience.
3.3 Functionality Cookies
These cookies remember your preferences and settings, such as:
Saved inputs
User preferences
Customised features
They help provide a more personalised experience.
3.4 Marketing and Tracking Cookies (if applicable)
We may use cookies to:
Measure marketing performance
Understand how users arrive at the Platform
Improve advertising relevance
These cookies may be set by us or by third-party services.
4. Third-Party Cookies
Some cookies may be set by third-party providers we use to support the Platform, such as:
Analytics providers
Authentication services (e.g. Google or Apple login)
Infrastructure or hosting services
These third parties may collect information in accordance with their own privacy policies.
5. How We Use Cookies
We use cookies to:
Keep the Platform secure
Enable login and account functionality
Analyse usage and improve performance
Remember user preferences
Support marketing and growth activities
6. Managing Cookies
You can control or disable cookies through your browser settings. Most browsers allow you to:
View cookies stored on your device
Delete cookies
Block cookies entirely
Please note that disabling essential cookies may affect the functionality of the Platform.
7. Changes to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page, and continued use of the Platform constitutes acceptance of those changes.
PRIVACY POLICY
Last Updated: 07/04/2026
1. Introduction
This Privacy Policy explains how PropMetric Ltd ("we", "us", "our") collects, uses, stores, and protects your personal data when you use our website, applications, and related services (the "Platform").
We are committed to protecting your privacy and handling your data transparently and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. The Data We Collect
We collect and process different types of personal data depending on how you use the Platform.
2.1 Information You Provide
When you create an account or use our services, you may provide:
Your name
Email address
Phone number
Property address and related details
Any additional information entered into forms or questionnaires
2.2 Property Information
To generate your Property Score and insights, we may collect and process:
Property type and characteristics
Improvements (e.g. extensions, renovations)
Estimated values and user-input data
2.3 Identity Verification Data
Where identity verification is required, you may upload documents such as:
Passport
Driving licence
These are processed securely and only for verification purposes.
2.4 Technical & Usage Data
We automatically collect certain data when you use the Platform, including:
IP address
Device type and browser
Pages visited and actions taken
Session duration and interaction data
This helps us improve performance, security, and user experience.
3. How We Use Your Data
We use your personal data for the following purposes:
3.1 Providing the Service
To:
Create and manage your account
Generate your Property Score and insights
Display relevant property data and comparisons
3.2 Improving the Platform
We analyse usage data to:
Improve algorithms and scoring accuracy
Enhance user experience
Develop new features
3.3 Communication
We may contact you to:
Send important account updates
Notify you of score changes or new insights
Provide support
We will only send marketing communications where you have given consent, and you can opt out at any time.
3.4 Connecting You with Estate Agents
Where you choose to engage with an agent, we may share relevant details with selected estate agents.
This will only happen:
With your consent, or
Where you take a clear action indicating intent (e.g. requesting a valuation)
4. Legal Basis for Processing
We process your personal data under the following lawful bases:
Contractual necessity – to provide the services you request
Legitimate interests – to improve and operate the Platform effectively
Consent – for marketing communications and certain data sharing activities
5. How We Share Your Data
We do not sell your personal data.
We may share your data with:
5.1 Service Providers
Trusted third parties who help us operate the Platform, such as:
Hosting providers
Analytics services
Authentication providers (e.g. Google, Apple)
5.2 Estate Agents
Where you engage with agent-related features, we may share relevant information with agents to facilitate contact and services.
5.3 Legal & Regulatory Authorities
Where required to comply with legal obligations or protect our rights.
6. Data Storage and Security
We take appropriate technical and organisational measures to protect your data, including:
Encryption of data in transit and at rest
Secure authentication systems
Restricted access controls
Regular monitoring for vulnerabilities
While we take security seriously, no system is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal data only for as long as necessary to:
Provide our services
Comply with legal obligations
Resolve disputes
Where data is no longer required, it will be securely deleted or anonymised.
8. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability
To exercise these rights, contact us at: hello@propmetric.co.uk
9. Cookies and Tracking
We use cookies and similar technologies to:
Ensure the Platform functions correctly
Analyse performance and usage
Improve user experience
You can control cookie preferences via your browser settings.
10. Third-Party Links
The Platform may contain links to third-party websites. We are not responsible for their privacy practices, and you should review their policies separately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and continued use of the Platform constitutes acceptance of those changes.